CannTrends

Hemp Industry Insights & Analysis

2019 Vaporizer Hysteria and How THC & CBD Vapes Have Been Affected in 2020

 

In the summer of 2019, the vape industry received substantial negative media attention centered around concerns raised from a report released by the Centers for Disease Control and Prevention (CDC).  Marijuan Business Daily Report Summary

This report levied the charge that e-cigarettes and vape cartridges were responsible for a rash of deaths and significant respiratory injuries.

According to Project CBD, the illnesses are likely linked to additives in vape liquids such as thinning, thickening, or flavoring agents. A common additive in tobacco vapes, vitamin E acetate, has been called out specifically, but several other additives and flavoring agents have been shown to be toxic when heated, vaporized, and inhaled.

In illicit markets, consumers are at an increased risk, as synthetic cannabinoids and other chemicals have been found in unregulated vape products, with these same products containing far less CBD than advertised.

In February, a reported 68 people had died in the USA because of EVALI, an acute respiratory illness.  EVALI is the name given by the Centers for Disease Control and Prevention (CDC) to the dangerous, newly identified lung disease linked to vaping. The name EVALI is an acronym that stands for e-cigarette or vaping product use-associated lung injury.   Nearly 3000 were hospitalized with symptoms related to EVALI. This rare inflammatory condition occurs when fat or oil enters the lungs’ alveolar sacs—causing symptoms similar to other kinds of pneumonia, usually triggered by a bacterial, fungal, or viral infection.

 

Emergency visits related to e-cigarette, or vaping products have declined after sharply spiking in August 2019 and peaking in September. The CDC attributes this to multiple factors, such as the increased public health awareness of the risk associated with e-cigarettes of cannabis vaping products, coupled with law enforcement clamping down on dodgy products and the removal of E acetate from some many vaping products.

Before we knew it, the vape hysteria became a brief national obsession, especially after the CDC advised people to “consider refraining” from vaping altogether.

The crisis continued to cast a shadow over the licensed marijuana and hemp industry,  affecting vape sales and dragging down publicly traded vaporizer companies’ share prices.

According to the investment assessment (article link)  (Read Report Link)  of the North-American-vape-market, vape related stocks fell considerably during this time period, declining by an average of 56 % between August 23rd and September 30th, 2019. This affected industry leaders such as Kushco, Greanelane Holdings, and Cronos Group, Inc, until they bounced back by demonstrating a huge equity per unit share sale- (the process of raising capital through the sale of shares.)

To see how this all affects the present, and where wholesale CBD Vape pricing stands today, let’s take a look at the average cost of wholesale CBD Vapes over the past 5 months.

Wholesale CBD Vape Pricing

As we can see from the graphic, vape pricing has stayed fairly steady over the timeframe. The pricing movement was considerably less than the movement for biomass, flower, isolates, and distillates (which you can read about in our previous reports Pre Packaged & Bulk Hemp Flower Pricing Trends and Hemp Biomass & Distillate Pricing Trend)

 

  • The average Wholesale CBD Vape price in May 2020 was 19.25 $ per one gram cartridge. 
  • From May 2020, the price rose slightly to $19.32 per one gram cartridge 
  • in July 2020, the price fell $16.67 per 1g cartridge, a 13.4 % average price drop from the mark in May.
  • We saw a slight rise of 8.2% from July to August, with a price of 18.04$ per one gram CBD Vape Cartridge.
  • Thus far in September, the average wholesale price of CBD Vape cartridges is 16.94 $ per one gram cartridge, dropping by an average of 12% in pricing trend from our original benchmark of $19.25 in May.
CBD products, including cartridges, can vary wildly in prices.

One effective way to figure out where your product lies in the pricing range is to calculate the price per mg of CBD.

You achieve this by dividing the price by the total amount of CBD. For example, cartridges prefilled with 200 mg of CBD, with a $20 fee, cost 20/200 = $0.1 per mg of CBD.

Naturally, wholesale purchases are much more cost-effective as it considerably reduces the per mg price.  

Final Insights:

Surprisingly, according to Marijuana Business daily, there was no significant impact on marijuana vape sales seen from the vaping illness outbreak. On the consumer level, people continued vaping.

This is likely because brands reacted well to the crisis by educating the public and consumers about the dangers of illicit products and laid the lion’s share of the blame on E-acetate.

Many Vape companies hope for a public demand for premium products due to the vaping problem, which seems more realistic now as consumers are wary of using unsafe, illegal products. They will become better informed and use safer products with brands producing vaping products free of additives. Brands that do a good job educating their consumers and advertising additive-free products will be poised to reap the benefits.

The average price for wholesale CBD vape cartridges is relatively stable, with minor pricing migrations over the last four months. Suggesting a more stable trading field, post-vape-crisis, with more safety and regulation aware consumers and CBD vaping enthusiasts.

Related Reads:

Article #1.  Marijuana vape firms say one year after vaping crisis, customers turning to legal suppliers over the illicit market.

In this article, they found that there were fewer cases of EVALI in cannabis legal states. They also connect monthly vape sales metrics and market shares to the first reported EVALI death per state.

Article #2.  Vaping health scare takes toll on cannabis vape firms’ stock prices, but many see longer term opportunity beyond crisis

This article was created as the vape-crisis hit. Based on an in-depth market report, they look at how the crisis affected companies that distribute vaporizers and liquids and make some interesting predictions about this year.

Article #3.  The Vaping Crisis: One Year Later

In this article, the reader is provided with scientific information about the Vape-crisis/EVALI scare. It covers Vitamin E Acetate, Vape Oil Additives, synthetic cannabinoids, and unregulated markets.